Space Delivery — a gamified advertising campaign for the Samokat service

A concept for interactive engagement with a built-in in-game economy, match-3 mechanics and natural placement of partner offers to improve retention and increase purchase frequency in a retail app.

Create an engaging gamification concept for a Samokat promotional campaign. The team had to build an appealing storyline, design the key application screens, describe the mechanics of three simple mini-games and create a balanced in-game economy that naturally turns play time into real orders and a higher average basket.

Industry: grocery delivery, marketing technology, e-commerce
Technologies: React, interface design, Figma
Timeline: 3 months

The project is built on a deep narrative link to the Samokat brand: a humorous space story plays on fast delivery and lowers the usual resistance to advertising. The architecture leaves flexible slots for partner offers, and a carefully balanced economy with a “near win” mechanic keeps players engaged over time. A distinctive feature is the link between digital delivery and in-game achievements: real souvenirs are brought by the courier together with a regular food order.

The team created a story about a scouting expedition to a new habitable planet, where the user becomes the captain of a ship and overcomes space hazards such as asteroid fields. In Figma we designed the key game screens, including a flight map with checkpoints and chests unlocked by real orders. Ship repairs after an accident are handled through a simple match-3 game with partner symbols, complemented by liquid-sorting and bolt-unscrewing mini-games. The whole economy is built on non-linear progression following the Fibonacci sequence and a mild scarcity effect that gently encourages purchases, while commercial offers come with unusual space-themed gifts delivered by couriers.

We delivered a complete game concept with a developed storyline, retention logic and the rules of three mini-games ready for implementation in the retail app. All key screens were designed in Figma, including the flight map and pop-up notifications. The balanced in-game economy works as an effective sales chain aimed at higher purchase frequency, new audience acquisition and revenue from partner placements.