Special project for a marketplace

An interactive web platform featuring mini-games and a reward system, designed to engage personnel in company life and strengthen the employer brand through a gamified experience.

The goal of the project was to develop a digital platform for long-term communication with a marketplace's multi-thousand staff. The task required creating a user-friendly tool to motivate employees to regularly participate in activities, earn points, and compete for valuable prizes throughout the entire year.

Mechanics: Long-term gamification featuring a cumulative point system.
Timeline: A year-long activity cycle with regularly updated content.
Visual Style: Full alignment with the marketplace's updated brand identity.

We implemented a unified ecosystem featuring a mini-game hub, personal user accounts, and a global leaderboard system. Employees complete gameplay challenges, earn virtual currency, and track their achievements in real time. Regular content updates and a competitive element maintain consistent interest in the platform, fostering an active internal community.

To execute the project, we designed a flexible website architecture capable of scaling activities and integrating new modules without service downtime. We developed an intuitive interface strictly following the company’s brand book and implemented an automated points-tracking system. This ensured transparent mechanics and a seamless user experience for every participant.

The platform has become an effective internal marketing tool, increasing employee loyalty and creating a positive brand experience. Gamification helped unite the team into an active community and ensured regular staff engagement with corporate values throughout the entire year.