An AI video content factory built on Sora for health products

Design and rollout of an automated video production pipeline with an AI mascot that drives traffic to MatthewEatBot from YouTube, Rutube and Telegram.

The task was to create a steady flow of high-quality, shareable video content that brings audience into the Matthew Eat ecosystem. We had to bring the brand mascot, Matthew, to life and use him to communicate healthy-lifestyle values and address the audience’s real pain points — fatigue, excess weight, sugar cravings — while keeping video production and 3D animation costs to a minimum.

Industry: generative AI, social media marketing, health technology
Technologies: Sora (OpenAI), NanoBanana (Gemini), ElevenLabs
Timeline: content factory launched in 1 month

The key feature is generative AI instead of expensive classic animation. We created a digital character, Matthew, who became the face of the brand and the guide to a healthier lifestyle. Sora delivered high image quality and natural motion while keeping the mascot visually consistent. That made it possible to produce very different storylines quickly — from battles with “food monsters” to everyday tips — in one visual style for YouTube, Rutube and Telegram.

The Gratio team launched an automated content factory. It starts with scripts that speak to the audience’s pain points, such as the habit of snacking on the go. Reference frames are generated from the script and Sora turns them into smooth video. The final stage adds AI voice-over, editing and QR code integration. Regular publishing in MatthewEatBlog created a seamless funnel: from watching a useful clip to registering in MatthewEatBot.

AI-generated content produced a steady flow of organic traffic into the Matthew ecosystem with no advertising spend. Organic reach increased brand awareness, and studio-level execution confirmed Gratio’s expertise in generative AI. The company gained an effective customer acquisition tool and a clear demonstration of how neural networks optimise marketing resources.