An AI-powered video content system for an IT brand

A scalable content factory that regularly produces Reels, Shorts and weekly digests to grow Gratio’s media presence, attract prospects and build an expert community.

The main goal was a mechanism for systematic media growth and for building a loyal community around the Gratio brand. We needed a regular presence on key platforms (Telegram, VK, YouTube, Rutube, RBC, Dzen) and a funnel that converts viewers into visitors of the corporate website. Resource efficiency mattered just as much: more than 10 quality videos a week without inflating the production team and without losing speed of reaction to news.

Industry: video production, social commerce
Technologies: Gemini AI (scripts, idea generation), Adobe Premiere Pro, CapCut
Timeline: 1 month (launch and steady schedule)

The core idea is using neural networks at the preparation stage. With Gemini AI, scripts for news episodes and reviews of articles from the Ev.Space blog take minutes instead of hours. That keeps the content timely — news goes out the same day — and maintains production speed without losing a consistent editorial voice.

We built a multi-level content factory where AI meets video production. Every day two vertical videos (Reels/Shorts) go out in formats such as the “Coffee with cinnamon” news roundup, company case breakdowns and engaging sections like “Meme Wednesday”. At the end of the week we release several extended 3–4 minute digests that structure the main events in IT. Gemini AI adapts blog texts into scripts and prepares covers, while the final assembly and dynamic editing are done in Premiere Pro and CapCut.

The system created a steady flow of organic traffic to Gratio’s website and social accounts. Video became an effective warm-up tool: short clips attract attention and move viewers on to longer digests and to the company’s services. Automating script preparation with AI cut the production time per content unit by 60%, which allowed the brand to scale its presence without increasing the marketing budget. The project also proved Gratio’s expertise in AI solutions on its own example.